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So, I hired a coach
To:Brew Readers
Money With Katie // Morning Brew // Update
Legitimate investment…or pyramid scheme?

Good morning, Rich Humans, and welcome to one of the more “out there” editions of the newsletter. I’m feeling rather sedate after my too-short time in Europe and having a hard time resummoning my American grindset, but fortunately my spirit is buoyed by this week's material.

Let's dive right in:

I’ve always been curious about life coaches, and their (often expensive) promise that there’s someone out there who can Air Traffic Control you toward your best life. Are these services a legitimate investment or a pyramid scheme? There was only one way to find out.

You’re almost certainly sick of the #discourse surrounding the infamous football player commencement speech, so I apologize in advance for the fact that it merged with my recent girls’ trip to Paris. Will not, however, apologize for the resulting insights!

Katie Gatti Tassin

THE MONEY WITH KATIE SHOW
Katie pointing to a shadowy figure with a question mark.

Morning Brew.

The wild west that is the “coaching” industry has been in the zeitgeist since the pandemic knocked everyone on their asses. It feels like there’s every manner of coaching available: career coaches, executive coaches, life coaches, nutrition coaches…even financial coaches. But much like the label “all natural,” it doesn’t take much to call yourself a coach, set up a website, and start charging a fee for your takes.

Last year, I listened to the scam-focused podcast “The Dream” by journalist Jane Marie. The series began in season 1 as an MLM exposé, then slowly wound its way through Willy Wonka’s World of Wellness, all the way to life coaching by season 3. Jane merged her examination of coaching with her own personal experience—which meant that while she was investigating life coaches, she was coming to terms with the fact that she needed one herself. I thought it was gripping, brilliant, and above all, pretty relatable (though not everyone on Reddit agreed; go figure).

I asked her to join us this week to talk about the experience, so we could find out where she landed on paying another person to help rescue her from a funk, despite her healthy skepticism of the whole industry. But that’s not all…

You might recall that at the beginning of 2024, I declared I was going to invest more time and money in personal development. After getting connected with a coach via a mutual friend, I tentatively signed on for a package that meant meeting every week for an hour to game-plan my life. Who better to have on the show to discuss coaching than…my own coach?

Don’t miss this double-feature episode of The Money with Katie Show.

RICH GIRL ROUNDUP
A cowgirl hat with a lasso.

A recent study found that only 13% of American millionaires felt “rich,” prompting this writer to wonder why. One hypothesis in the article jumped out at me: Some people prefer to hoard cash in their checking account even when it’d be “more prudent” to invest it, because seeing it so often (vs. “tucking it away” in an account that might only be checked quarterly) makes them feel more secure.

I feel obligated to include this hopeful interview with a guy from the giant private equity firm, KKR, since I spent a full hour painting the entire industry as soulless a few weeks ago. The dude in question—Pete Stavros, who leads global investment—is trying to make the case for employee ownership. I went into this conversation prepared to call bullshit…and came out with tears streaking my cheeks. He openly addresses wealth inequality (rare for that set), how we got here (a solid little history lesson), and why it’s a problem for everyone that’s worth solving. “If you read all the congressional testimony [from 1974], they predicted everything that’s happened, which is: Workers are barely getting by on their wages, and if they don’t have savings, they can’t invest in capital, and capital is getting more and more productive with technology,” he explains in the episode. “This is going to explode. Back in 1974, they could see it: We have to do something, or this is not going to be the country we want.”

On the blog

I couldn’t resist naming this essay “Local Woman Discovers Leisure in European City,” as I recently learned all the cliches about life in Paris (and my reactions to them, as a former girl from the Kentucky suburbs) are deserved.

Yes, the food tastes better, and somehow even a straight pastry-and-cheese diet didn’t make me feel like a walking GMO. Yes, people really do rip cigarettes and espresso on patios at all hours of the day and all days of the week, and they’re doing it for pleasure, not to fire up the cylinders for a cubicle marathon.

Walking through Paris felt like sliding into a different time register. We slept until 10, drank coffee with dinner, and floated down wide, cobblestone streets, earning side eyes and open jeering from French people who didn’t find our tacky, American joy very palatable (the sequins and glitter probably didn’t help). I embraced the sort of vacation mentality that only feels possible in Europe, where it somehow always feels like everyone else is kind of on vacation, too.

I allowed these indulgences while maintaining an acute awareness that it was precisely the opposite behavior—going to bed by 10, sitting at a desk all day, keeping a firm grip on everything around me—that enabled me to take such a trip in the first place; that is, without going into debt or financially compromising Future Me. This is a weird conflict with implications I’m still untangling.

It made me wonder who I might have become had I grown up attuned to that frequency, and not the frenetic, achievement-oriented one that begins plotting college admissions in kindergarten and making five-year plans for slotting childbirth into a ruthless ladder ascension.

I came back to the US on a high after spending 72 hours with my closest friends: women who are vibrant, sharp, and magnetic, each leading a full, meaningful life. It’s probably safe to say I’m the most one-dimensionally work- and money-obsessed in the bunch, and being around them reminded me of the importance of things like hobbies, slowing down, and—dare I say—just messing around.

During my 24-hour trek back to California, my feeds became saturated with clips from a commencement speech at Benedictine College that was going viral. In it, a man younger than I am extolled the virtues of traditional femininity (among other things) to an unsuspecting crowd of 22-year-olds. The speech had only been delivered 48 hours prior, but already an ample discourse had begun.

He addressed the “ladies” in the room—on the day of their college graduation—and said he’d “venture to guess” that while “some” of them “may” go on to have careers, “the majority” are probably “most excited” about their marriages and future children. (Effectively no current political issue, no matter how seemingly irrelevant to the circumstances, made it through the 20-minute tirade unscathed.)

He was duly roasted. But predictably, the same old back-and-forth took shape in comment sections with people shouting past one another. “Nowhere did he say women couldn’t have both,” one person commented, “Women can have it all, family and career.” “Right,” another fired back, “He just said that a woman’s life doesn’t begin until she accepts her role as a wife and mother.”

On its face, splitting hairs over the rhetoric of a 28-year-old man who gets paid $4 million per year to kick balls is absurd. We all know being a homemaker is a legitimate job that some people find very fulfilling; we all know it’s ridiculous to suggest it’s inherently the most fulfilling occupation “the majority” of women could aspire to (the nuns at Benedictine agreed, disavowing his statements afterward), and more ridiculous still to accept a young man as a credible source on women’s path to contentment. Frustrated by the familiar dialogue, I ended up channeling my feelings via a reprisal of a Taylor Swift song. It’s Female Rage: The Musical.

This schism is familiar: Pitting stay-at-home moms against women who want careers. The tradwives vs. the girlbosses in a pay-per-view cagematch, caricatures of feminine nurturing and ambition. Traditionally (and by traditionally, I mean, the 1980s), “having it all” meant a family and a career—but only for women, obviously, since a man with a family and a career is…just a man.

The promise coming from the tradwife corner is that ambition is a trap and one should retreat into the supposedly more “natural” soft life of the family instead, presuming these are the only two spheres in which someone can find meaning.

As such, a common retort when a woman expresses a desire to remain single or childfree goes something like this: Your career won’t love you back (the implication being, of course, that children are like Tamagotchis, and if you birth, feed, and bathe one, the return on emotional investment is all but guaranteed).

Following my weekend in Paris with my three best friends (all of whom are unmarried Gen Z/millennial cuspers), I was struck by the utter lack of this binary. If my friends are any indication, this generation’s definition of a full life extends far beyond both the grinding hustle of unchecked careerist ambition and the often thankless domestic labor that accompanies motherhood in a world where women statistically bear a disproportionate amount of the work. (It would appear US birth rates are at an all-time low, so maybe this observation goes beyond the anecdotal.)

A full life might mean forgoing the benefits and drawbacks of focusing too intensely on either, at least for a while. We stayed up late at cafés talking about the Parisian open mic nights where my friend performed before the rest of us arrived; about another friend’s recent art exhibit at a gallery and her backcountry skiing hobby. The other guided me through breathwork and gave me tips on raising my chronically low HRV, something she knows a lot about after years of independently studying and practicing meditation. We talked about the best books we’d read recently, regaled one another with lawless college stories, and debated the practicality of wearing silk scarves unironically back on our home continent (jury’s still out).

What was notably absent from these discussions: talks of romantic partners, any whisper of eventual children, or serious career considerations. My friends date and enjoy their jobs to varying degrees, but much like their French counterparts, they work to live, not live to work.

I want more of this, I decided from the bubble of our easy togetherness, admiring the full, well-rounded lives my friends have created. This thought was followed swiftly by the aforementioned uncomfortable realization: the lifestyle that enabled these sumptuous conditions on my behalf was the antithesis of them.

Some of this is undoubtedly the natural delusion we all feel on vacations (“I’m going to move here!”), but there’s a larger, structural dynamic at play. As our personal lives and preferences evolve, it almost definitionally upends the structure of our financial lives, too—whether that’s because we decide to become a parent, change careers, or simply pour more of our energy into enjoying our limited time here. Priorities are not static.

So maybe the centrality of the traditional “having it all” narrative in the conversation about women’s lives has outlived its usefulness. It hardly feels capable of illustrating the multitudes that my friends’ lives contain: passion, art, music, emotional regulation, self-inquiry, leisure, curiosity, adventure, and untold other endeavors that have nothing to do with their relationship to anyone else, be it spouse, boss, or offspring.

We play an important role in one another’s lives, too. It’s strange how the fierce bonds of female friendship never seem to enter the equation when women are lectured about how their careers will never love them back.

Read the full version online, where I added a few pictures for posterity.

culture
Dollar signs

Another week, another controversial essay from The Cut. This one, titled, “Can I Just Quit Therapy?” felt like an apropos inclusion this week given our focus on life-coaching. It makes the case that perhaps our population (or, maybe more precisely, the upper class portion of it) is overly therapized; that the idea of constant self-examination is maybe not as healthy as it appears. The comments section on this one is heated. Some suggest this idea is irresponsible and risks restigmatizing something we’ve only just begun to embrace, but I’m not so sure. I think the writer’s main point (while admittedly buried under a fair bit of humor) is that therapy should be used as a “discrete tool for a discrete problem,” not necessarily an always-on spin-cycle.

I’m really loving this podcast I started listening to recently, Search Engine. This episode is about content warnings and what effect they have on audiences of material that could be disturbing. One of their findings is that PTSD triggers are idiosyncratic. E.g., you may have been in a traumatizing car crash, so there’s an assumption that you’d want to be warned before viewing images of a wrecked car. But the researcher noted that, actually, the visual that might most trigger your trauma response could be something as innocuous as a flash of light that mirrors headlights coming toward you, and that can’t be warned away.

Thanks to several five-hours-or-longer flights in the last month, I’ve been absolutely mainlining movies on the ole’ seat back screen. The best of such movies has been Nomadland, the 2021 Academy Award-winner that’s as grounded in reality as it is transportive. It has everything I love in a film: illuminating class commentary, beautiful imagery, and an artsy, understated vibe that makes me feel more highbrow than I actually am.

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*Some book links above contain affiliate links. If you click on the link and purchase the book, I will receive an affiliate commission at no extra cost to you. All opinions are my own, and I only share book recommendations I truly enjoy.

Written by Katie Gatti

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