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“The economy” might not be *your* economy
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Welcome back, Rich Humans, and happy virtual Tuesday to all who celebrate. May your to-do lists be weak and your caffeine strong.

Today, we’re talking real economies and digital worlds:

If you’re the average news consumer, you probably read multiple times per week that “the economy” has never been better. In fact, it’s ripping! What they don’t tell you: If you’re not in the top 10%, the “economy” that you read about in headlines might not be your economy. This week, I investigated. (I’m playing fast and loose with the term “investigate” because it makes me feel like Harriet the Spy with a Shure SM7B cone mic.)

I noticed something that disturbed me about my own behavior recently, and I decided to explore it in this essay. Hint: It pertains to the seemingly high-minded advice to “buy experiences, not things.”

Katie Gatti Tassin

THE MONEY WITH KATIE SHOW

“The economy” is doing great…or is it? Things are getting better!...or are they? One of the most befuddling conversations playing out in the zeitgeist is this “Great Disconnect” between economic data and sentiment.

I called up two economists, Judd Cramer of the Harvard economics department and Mark Zandi, the chief economist at Moody’s Analytics, in the hopes they could clear things up. And while they shed some light on a few of the finer points (like how housing is factored into our inflation prints, or why wage growth after the pandemic has been controversial), there was still a lot that didn’t quite square for me.

Maybe it’s because the data we’re looking to for assurances is too one-dimensional to be truly helpful. Take the unemployment rate, for example: Sure, unemployment is near all-time lows, but that doesn’t tell us about the quality of the jobs (while old, it’s illustrative to consider a 2016 paper from Katz and Krueger that found an astounding 94% of jobs created between 2005 and 2015 were contract or part-time work).

After all, wages and inflation are technically at parity again if January 2020 is our “starting point”—so theoretically, Americans should feel no different than they did before the pandemic. The data would suggest it’s a little like it never happened. So what gives? Tune in to find out.

As you can tell, we’ve got a lot to unpack in this episode of The Money with Katie Show.

RICH GIRL ROUNDUP
A cowgirl hat with a lasso.

While I have your attention, I’ll reiterate one of his findings, as it plays directly to this week’s episode: In 1974, Congress predicted that workers (who were already “barely getting by on their wages”) didn’t have the savings to invest in capital. As capital gets exponentially more productive with technology, the gap between labor and capital owners gets wider and wider.

Ramit Sethi is someone I’ve always admired and appreciated for a few reasons (not the least of which is that he’s always been such a generous advocate of my work). His recent feature in Politico impressively strikes a challenging balance between systemic financial challenges (like the lack of affordable housing) and poor personal choices (like high interest credit card debt for home renovations and vacations), and how these things meld together to create personal financial situations that can feel contradictory.

I didn’t realize there was bipartisan agreement that the 401(k) plan isn’t “working” for Americans’ retirement, as this Daily episode seems to suggest with a few (pretty harrowing) statistics about how many Americans approaching retirement age have nothing saved (roughly half). Turns out the modern 401(k) plan was a political fluke—the brainchild of a crafty banker in the 1970s who had a knack for sifting workarounds out of dense tax code like panning for gold (a Rich Boy if I’ve ever seen one). Here’s what he told Fortune this month about his regrets.

ON THE BLOG THIS WEEK
A crowd of people holding up cell phones.

Getty Images.

No sooner had I pressed “Complete Purchase” on four roundtrip tickets from New York’s John F. Kennedy airport to Paris’s Charles de Gaulle than I began to involuntarily envision the trip through a 16:9 aspect ratio.

Captions appeared swiftly, as naturally as intrusive thoughts. My brain produced puns of its own accord, a vestige of my frontal lobe’s formative years spent refracting my lived experience through the omnipresent perception of a digital audience.

This is a pathetic admission, I know, but having owned and operated social media profiles since the 7th grade, I’ve been neatly packaging my life for public consumption longer than not. This is a problem, of course, because a 5-inch screen is definitionally a limited lens through which to experience all that is unfolding around you—but its legitimizing force can feel inescapable. (“Pics or it didn’t happen,” as it were.)

I remember this compulsion feeling especially strong when I was in college, a time when Instagram was at its relative peak (that is, pre-TikTok) and my self-esteem was at its relative low (that is, in a sorority at Alabama). Instagram was a platform where Cool Girl™ personal brands were meticulously confected. This meant the first half hour of any social event featured an unspoken agreement amongst attendees that we shared a mutual goal: Obtain flattering photographic evidence we were there. The following 15 minutes saw a shift into the second phase, in which our attentions were singularly absorbed into the blue glow of our screens as we swiped, scrutinized, cropped, and captioned, retouching and revising a memory that was still currently underway.

What’s most alarming, in retrospect, is how reflexively we adopted this routine that would be utterly confounding to the vast majority of humans who lived before the year 2000. Today’s coeds, who must also double as mini self-aggrandizing Scorseses given video’s dominance in the online world, have it even worse, and they seem to know it: This unremarkable video of the last day of school at Glendora High in 1999 has been viewed more than 4 million times, and its comments section is littered with young people pining for a phone-free youth that they’ll never know.

I imagine a lot of young people feel the way I did when I was in my teens and early twenties—anxious to assemble my experiences into a cohesive online self, even if that meant mining my life for the raw materials necessary to do so.

It’s probably no surprise, then, that it’s frequently reported that Gen Z prefers spending money on experiences over material possessions. They may have been “born into the digital world,” one source* declares, “but are increasingly trying to find real-world experiences.” As barely-not-Gen Z myself, I hear this high-minded sentiment—look at the Zoomers; so wise and in-the-moment—and know better. Having been a teenage girl in Zuckerberg’s America, I know that even experiences—especially experiences!—exist to be commodified and curated for digital clout points.

And as earnestly as I mean these words, I realize the inherent irony that I am, technically, a capital-P, capital-C Professional Content Creator. I use Instagram as part of my work, and self-documentation is (literally) in the job description—but the majority of it pertains to sharing ideas, not my personal life (which carries with it its own host of complications).

“I kept struggling to decide whether to film it or just be present and enjoy it,” my friend told me after a recent show we attended, in a simple but profound recognition that you cannot do both simultaneously. There’s an innate tension between the two, as the former—filming with the intent to “post”—requires adopting the perspective of an endless audience comprising everyone you’ve ever met and then some people you haven’t, while the latter is about forgetting an audience altogether. You can perform and externalize your life, or you can experience it.

It’s not merely the phone physically separating you from it, but the revisionist history that follows the documentation. Something that begins as whole and complex and human is flattened; cheapened into two-dimensionality. In that process, the original memory is irrevocably corrupted. Several studies in the last decade indicate that the “life” that gets discarded in the sculpting process falls away more quickly from our memories, altering them. Psychology Today warns that “sharing our personal experiences online may produce a narrow version of our life stories.”

And it’s not just our memories in the future that stand to suffer—it’s our experiences in the present, too. Researchers Barasch, Zauberman, and Diehl found that “taking pictures with the intention to share them [on social media] reduces enjoyment of experiences” because it “increases self-presentational concern during the experience, which can reduce enjoyment directly, as well as indirectly by lowering engagement with the experience.”

In that sense, maybe social media encourages us to buy experiences as though they are possessions—digital trinkets with which we’ll adorn our algorithmic front yards and, in the process, sell our claim to our own memories for the low, low price of “free” (unless, of course, it’s #sponsored). Paradoxically, the more special and sacred the moment, the more we feel compelled to document and share it; to take ourselves out of it in order to give it away.

Maybe this is hard to accept because the prevalence of the alternative sentiment is so powerful: “If I spent all this money on XYZ, I better get some content out of it!” But if we’re not careful, the experience becomes just another commodity; beside the point, rather than the point itself. What a #waste!

Read the online version.

*Keep in mind the survey was conducted on behalf of the ticket sales entertainment company Live Nation, which the DOJ recently sued for antitrust violations, and obviously has a vested interest in the widespread belief that experiences > things. This is why Swifties would make the most powerful political bloc known to humanity, should they ever choose to organize around anything other than vault tracks.

culture
Sunglasses.

Wow, I can’t remember the last time I read something that so accurately captured my emotions about writing (and “creating” in general) for money. “Grinding had chased curiosity, joy, and truth off my page.”

All the journalist/financial media girlies are writing fiction novels, and it’s making me wonder if I’ve subconsciously confined myself to a narrow lane (the deep dive podcast; the personal essay) for no good reason. First I read Chelsea Fagan’s (financial media founder) A Perfect Vintage, and this weekend I picked up Kelsey McKinney’s (journalist and cofounder at Defector Media) God Spare the Girls. Do I…want to write fiction?

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*Some book links above contain affiliate links. If you click on the link and purchase the book, I will receive an affiliate commission at no extra cost to you. All opinions are my own, and I only share book recommendations I truly enjoy.

Written by Katie Gatti

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