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The surprising truth about sustainable investing
To:Brew Readers
Money With Katie // Morning Brew // Update
Plus, a disingenuous capital gains tax debate playing out.

My fingers are shaking as I type this. Not because I’m nervous about this week’s subject matter, but because in less than 24 hours, I’ll be en route to France for the first time and my physical form feels too small to contain the magnitude of my excitement.

I’m going to Paris with my three best friends to see Taylor Swift, a sentence that would make 2021 Katie faint—both because her fandom was in a dormant phase and because her stingy devotion to reaching financial independence as quickly as possible sported a sidecar budget of $0 for “spending money on experiences with other people.”

I’m thrilled to share two deep-ish dives with you this week:

After learning about things like the nets installed around the Apple complex in Shenzhen, China, to prevent workers from jumping to their deaths, or the way companies like Eli Lilly have systematically price-gouged customers trying to buy insulin, you might decide you only want to invest your money in “ethical” companies. I dug into the ESG investing space this week and learned that’s a lot harder than it sounds.

I’ve been thinking a lot about incentives since I paid my 2023 tax bill—namely, the choices our economic system most incentivizes, and what happens when everyone acts rationally on a grand scale. (Read: I’m going to wax poetic about low capital gains tax rates.)

Katie Gatti Tassin

The Money With Katie Show
Is Sustainable Investing a Lie?

ESG (or “environmental, social, and governance”) investing has been one of the hottest entrants to the financial scene in the 21st century. It promises something that sounds too good to be true: You can invest in a way that aligns with your moral compass, and you don’t have to sacrifice returns to do it. But…can you?

The first thing I noticed in my digging was that most people can’t even agree on what it really means—some critics complain that ESG boils down to little more than a business’s commitment to performing the correct opinions while changing nothing about its business practices (e.g., the weapons manufacturer that posts a Women’s History Month TikTok), while others claim it’s a feel-good marketing tactic that’s ineffective at bringing about change.

I was already familiar with the core criticism, which I’m calling the “paradox of divestment,” that in order to sell your shares in an objectionable company, someone else must purchase them from you. The company just gets its capital from a different investor, and nothing changes. What I didn’t know was just how fast and loose the ratings agencies are playing with the “ESG” label. A reported 90% of stocks in the S&P 500 can be found in ESG funds, including Alphabet, Meta, BP, and Exxon. In fact, according to a State Street report I found, only 23 S&P 500 stocks are excluded.

My head was spinning, so we asked Alex Edmans, a professor of finance at London Business School and an expert in this field, to help us echolocate some signal in all the green-washing noise. We were on the edges of our seats to hear about his 2012 research that showed companies with happier employees outperform the S&P 500 by between 2% and 4% per year (!). We wanted to know (a) if those results still held true, and (b) how an investor who wants to act on that knowledge can do so.

Listen now to this roller-coaster episode of The Money with Katie Show.

Rich Girl Roundup
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Once the excitement of discovering your financial strategy wears off, you can quickly find yourself in what’s been dubbed “the messy middle.” You’re no longer jacked up on the newfound knowledge of compounding returns, but the horizon is still really far away. In this week’s Rich Girl Roundup, we’re talking about designing your life (and money) in a way that optimizes for the journey itself.

Our favorite sociologist, Matt Desmond, is back with another op-ed that’s going to make upper class liberals squirm: Is it ethical to take tax breaks designed to make the already-rich richer? *a single bead of sweat drips down my temple* He points out that 73% of the $153 billion in government affordances for capital gains tax breaks went to households that earn more than $1 million per year. I’m struck by two things: The first is the core underlying assumption in his argument, that paying taxes is the best way to contribute to society at large (something he grapples with directly in the piece). The second is even harder to swallow: “Imagine if we all came to view tax breaks not as entitlements but as money that is not rightfully ours.” What he means, I think, is that nobody amasses a fortune alone. For example, a few weeks ago I referenced the federal government providing much of the (public) funding required to develop the first version of the internet (on top of which many private fortunes were built). This fundamental psychological shift—this money is not rightfully mine anyway, even though I’ve managed to come into possession of it—feels like the thing that ambitious, high-income people will struggle with most (me included).

Incentives

Our tax system’s unproductive love affair with capital gains

The other day, I saw this chart floating around Twitter:

Billionaires have lower effective tax rate than working-class Americans

This was rage-bait, and baby, I was hooked, lined, and sunk.

It was accompanied by the claim that Jeff Bezos paid a 23% effective tax rate* on $4 billion in reported income between 2014 and 2018.

Having just forked over six figures in taxes for 2023, I was curious what our effective tax rate was—so I sat down and calculated it. My husband and I paid 26%. You see, as far as the US tax code is concerned, we made one major, rookie mistake: We worked for money.

As the chart above shows**, the top marginal tax rate has been falling for decades. It peaked in the 1940s at 94%, dropped to the 70% range in the 1960s, and stayed there until the 1980s, when it dropped from 50% to the high thirties. It’s bobbled in the mid-30% range ever since, clocking in at 37% today for incomes above $609,351 for singles and $731,201 for couples.

The primary argument for lower top marginal tax rates is relatively simple: If you tax income too much, you disincentivize people from working, and that portends No Good, Very Bad Things for the economy and society at large. For example, today, you cross over from the 22% bracket to the 24% bracket around $100,000 in income as a single person.

But what if you crossed from 22% to 95%? What if you only kept 5 cents of your $100,001st dollar earned, and had to wire the rest to the Feds?

If given the opportunity to work 30 hours per week for $100,000 or 60 hours per week for $200,000 in this tax regime, the choice to continue working only 30 hours per week would be pretty easy, since a 100% increase in your output would earn you just 5% more.

Paradoxically, this means extreme tax rates can actually lower tax revenues, because people will work (and earn) less, and therefore have less income to pay taxes on. (This is how we ended up with the 1980s-era magical thinking that the best way to increase tax revenue is to keep cutting taxes. You can see how this idea breaks at extremes.)

Taxation acts as an incentive—or disincentive—for productive capacity. Assuming people are behaving rationally, some tax choices boost economic output and others undermine it.

Through that lens, why are capital gains taxed at a much lower rate than wages earned from productive labor?

Imagine you have two people: One was given $10,000 when they graduated from college in 2005 and invested it in a hot stock called “Amazon.”

You know what happens next:

Amazon stocks over time

Having held for 20 years, today they’d have roughly $780,000 in capital gains on their $10,000 AMZN stock purchase. They decide to take the year off, and live high on the hog using investment income. They withdraw $250,000 and perform no labor.

The second person works for Amazon—maybe they’re an executive or a mid-level manager, and they’re paid a juicy salary for their labor of $250,000.

Both people have $250,000 in income. One contributed zero hours of labor to the economy. The other contributed around 1,800 hours.

The person who contributed nothing in economic value will pay a top marginal tax rate of 15% and end up with a total tax bill of $30,629, while the person who worked for 1,800 hours will pay double on the same income, at a top marginal tax rate of 32% (after the standard deduction) and a total tax bill of $54,997.***

Symbolically, our sweet little AMZN shareholder’s gap year is being subsidized by the Amazon executive, who’s not only paying a marginal tax rate that’s twice as high, but also contributing thousands of hours of economic output to the company.

Assuming I’m a rational actress in this system who wants to take the path of least resistance, what am I more incentivized to do, labor for income, or derive income from capital?

So I, ever the rational actress at age 24 studying the tax code for the first time, looked at my options and thought, “In this job market with an ever-declining labor share of income, working full-time earns me $60,000 taxed at a top marginal rate of 22%…or, I can work several jobs simultaneously for a decade, save aggressively, amass $1.5 million in investments, quit work at 35, contribute no productive economic output anymore, live on $60,000 in investment income every year taxed at 0%, and neither work nor pay taxes ever again.”

(Really, the internal dialogue went something like this: Mama no likey cubicle; dónde está Vanguard account?)

As an individual investor, this system rules! It is easily hacked. The loopholes are obvious. (The entire FI/RE movement is emblematic of said loophole.)

But as an incentive structure for growing the real productive output of an economy? It’s questionable.

This core question is: What do we want to incentivize, labor or investment? And if your answer is “both,” why not tax them the same way? (Technically, the thing our tax code incentivizes most is neither work nor investment, but inheritance—a person who has never worked a day in her life can take home north of $13 million in inheritance income before paying a dime in taxes.)

The brilliant Michael Green, portfolio manager and chief strategist at Simplify, commented on this inheritance dynamic in an interview, but I think his sentiments are valuable in the capital gains discussion, too: “Why are we encouraging that as a society? We’re not capital short. If anything, we’re income short. [I would] encourage you to recognize that…everything we’ve all built together is increasingly at risk of being torn down because we’re fraying in our society. So you can choose to optimize your own personal outcome, but man, your grandchildren are going to be living in a much worse world because of the choices that you’re making today.”

This debate is playing out in the news cycle right now over a new proposal that would increase the top marginal capital gains tax rate to 39.6% for households that realize more than $1 million in capital gains per year.

In other words, it proposes taxing the 0.4% of Americans who earn more than seven figures in investment income the same way a high earner who’s working for that income would be taxed. Critics point out that such a change would disproportionately hurt Baby Boomers aging out of small business ownership and selling their firms for millions of dollars.

Another popular complaint about taxing capital gains like they’re income from labor is that it’s “double taxation.” But that’s technically an economic fallacy: Much like the flow of new income you derive from your human capital is not “double” taxed, neither is the flow of new income you derive from financial capital. The original financial capital was taxed, sure, but capital gains are new income.

Others opine that increasing top marginal capital gains tax rates will lead to people realizing fewer gains, and therefore decrease tax revenue, rather than increase it. They cite the economic reasoning of the late 1970s, that low capital gains taxes “stimulate job creation and economic growth” (also known as: trickle-down economics).

As an investor who hopes to have millions in capital gains someday, my confirmation bias would love to embrace that reasoning.

But as a citizen of a country that’s forty years deep in an economic experiment in which most of the gains are decidedly not trickling down, I find it hard to believe that keeping taxes lower for the shareholder than the worker is what will drive real economic growth.

Read the full version online.

*This data was accessed via an ex-IRS contractor named Charles Littlejohn, who leaked the tax returns of the rich to show the public how the uber-wealthy game our tax code. He was sentenced to five years in prison in January 2024.
**Technically, the chart shows a falling effective tax rate, but the cause of a falling effective tax rate is lower marginal tax rates.
***I like to use TaxAct’s calculator to quickly play around with these hypotheticals.

Fun Finds
Sunglasses

I have to be honest that roughly 45% of the material in this Rational Reminder episode went so far over my head that I felt obligated to alert Air Traffic Control, but I managed to clock enough to realize that very smart people have very valid concerns about the long-term impact of passive index investing in markets. If the messenger were anyone other than the abovementioned Michael Green, an extraordinarily brilliant quant-type finance personality with a noted anti-cryptocurrency stance (I quoted him in my piece above), I’d probably write the whole thing off as crypto-conspiracist fear mongering. But his thesis, that gazillions of zombie dollars indiscriminately dollar-cost averaging into index funds every day without any concern for the price (buy and hold, baby!) is seriously distorting markets and could lead to a catastrophic correction. I don’t share this to scare anyone (ultimately his advice was to continue investing, since individual behavioral changes won’t really make a difference), but because I think it’s important to know the risk you assume when you participate in markets.

Onwards n’ upwards: Traditional savings accounts can only take your money so far. Go further with Betterment’s high-yield cash account instead. It earns 10x the national average** and new customers get a special offer. Learn more.*

**The national average savings account interest rate is reported by the FDIC (as of 3/18/24) as the average annual percentage yield (APY) for savings accounts with deposits under $100,000.

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Written by Katie Gatti

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