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Why your favorite businesses are getting worse
To:Brew Readers
Money With Katie // Morning Brew // Update
Plus, the problem with “value-based” spending.
Domain Money

I read an article this weekend that suggested the secret to happiness is “being less busy,” and that there’s a “sweet spot” of idle time each day. The research-backed optimal number of free waking hours? 9.5 per day.

If you sleep for eight hours each night, that means a 6.5-hour workday (inclusive of commute time and other work-related mental or physical residue) is the goal. Commence the experiment in which I ruthlessly timebox my calendar. Will report back if I feel happier.

That means I’m on the clock, so let’s get into it:

If you feel like everything from your vet bills to favorite grocery store chains are getting worse at the exact same moment that they’re becoming more expensive, there might be a singular explanation: the industry funneling billions of shadow dollars through the economy in a ruthless search for profit.

I find inspiration for my essays each week in unexpected places. Today, it just so happened to be a Sunday night sushi run that prompted an innocent enough question: What do I value? (Yes, living inside my head is exhausting, thanks for asking!)

Katie Gatti Tassin

The Money With Katie Show
Is PE Ruining the Economy?

I’m beginning to think the subject of today’s show might offer a grand unifying theory for why so many things suck now: the often maximally extractive world of private equity. Make no mistake: This isn’t some rounding error in the economy. The PE industry owns more businesses than all the US stock exchanges combined. You may be familiar with PE’s former name, the “leveraged buyout,” which sounds a lot more hostile.

Lest you think the humble little Money with Katie Show is only capable of subject matter like “hot girl hamster wheels” or “the bachelorette party industrial complex” (more on that in a moment), this week we welcomed Brendan Ballou to the show, author of Plunder: Private Equity’s Plan to Pillage America and former special counsel for private equity in the Justice Department. (Yeah! Baby’s first federal investigation!)

The first time I truly understood how the PE model works, I thought, “Wow, this sh*t makes investment banking look like philanthropy.” The incentive structure is bonkers, but to boil it down to its simplest terms, fund managers use a little of their own money, a little of their investors’ money, and a lot of debt to buy companies and try to turn a profit. The fund managers are paid with 2% of the entire fund value each year, plus 20% of the profit, which prompted our friend Warren Buffett to share these choice words about the model. Thanks to the carried interest exemption, this income is treated like capital gains—and taxed at a maximum marginal tax rate of just 20%.

If you’re like, “What could go wrong?”, consider Brendan’s apt analogy: “If I’m trying to maximize the value of my house over 20 years, I’m going to redo the kitchen. If I’m trying to maximize the value over the next two weeks, I’m going to try to burn it down and collect the insurance money.” That has major implications for how businesses are run, and I’ll let you guess which time frame is more reflective of the way most PE works. (The real estate analogy is especially pertinent, considering how many single-family homes the industry has gobbled up.)

Don’t miss this absolute heater episode of The Money with Katie Show.

Rich Girl Roundup
A cowgirl hat with a lasso

I love you, it’s ruining my life.—Taylor Swift, and also, many women in my inbox, in reference to the bachelorette party industrial complex. What began as a night out on the town with your best gals has morphed into week-long themed vacations with 12 of your closest friends, wardrobe requirements, and content calendars, and it’s beating the life out of Zillennial budgets nationwide. When will the “Bride Tribe” arms race end, and am I just a disgruntled, friendless hater? (Probably.) Much to discuss on this week’s Rich Girl Roundup.

This article asks the question, What if money expired? In a way, I suppose, it slowly does, via inflation eroding its purchasing power. Beyond just enjoying the writing style, I learned a few new historical tidbits (the first fiat currency we know of was in China in 995) as well as information that would make crypto-conspiracists twitch: There’s $2.34 trillion in physical USD, half of which is in circulation outside the US. Total wealth in the country is 63x higher: $149 trillion. “The gaps between these numbers are like dark matter in the universe—we don’t have a way to empirically account for it, and yet without it our understanding of the universe, or the economy, would collapse.”

The Problem With Value Based Spending

Is being “good with money” making you miserable?

A cartoon dollar sign with "K" in the middle

I used to be basically unaware of my financial standing. My Discover bills and rent were always paid on time, but I couldn’t tell you how much I was saving or what my net worth was. As such, my purchases were relatively low-drama affairs—desire, swipe, and move on, only to be reminded three weeks later when the credit card statement came and I sweatily cross-referenced my checking account balance with the total due.

Buying $23 weekday lunches and Sephora sample platters is easier when you don’t understand compounding. (In fact, that’s why so much of my own personal finance evangelization emphasizes the power of compounding—to get non-believers on board.)

Realizing that unspent money can grow is a precious, pivotal moment in a spry young capitalist’s life, and yet, it can also mark the beginning of an emotionally exhausting relationship with your legal tender of choice.

Your calculation for purchase decisions graduates from the realm of second-grade subtraction (is there enough money in my checking account to pay for this?) to future value formulas and exponents (if I don’t spend $23 today and invest it instead, in 40 years it’ll become $Y—do I value that money in an uncertain future more than this plate of baja shrimp tacos?).

When you begin to think this way, you become too tired from running constant cost-benefit analyses to fully enjoy buying anything (which, I suppose, is a solid strategy if your goal is to spend less). Sometimes I yearn for those more freewheeling days, when I’d sign my bar tab at the end of the night through half-shut eyes and make a run for it before the barkeep could inform me that my card was declined.

Concluding that “it’s about balance!” or that you “should spend money on things you value!” feels insufficient to me, even if the sentiments are true. This particular brand of balance allows maladaptive financial behavior to stick around for as long as it serves a purpose (read: making you richer), then employs category-specific spending like a burn salve. Sure, you’re blistering in the hot sun of your own mental accounting, but at least you’ve got some discretionary aloe to soothe the pain!

Alternating between operating like a human calculator and a selectively wild spender conjures a similar dilemma to the person who discovers the magic of healthy eating and exercise, then quickly descends into extreme dieting—but decides a “cheat” meal will make their restrictive habits more sustainable.

My approach to responsible money management often looks a lot like the cheat meal framework: As long as I aggressively save and invest most of the time, I’m permitted (encouraged, even) to splurge—but only occasionally, and only on things that I’m certain I value. There’s little room for more experimentation, play, or error, beyond the occasional anomaly.

On that note, “value-based spending” feels like it falls short as a practically useful outlook for money management, because it’s a lens that’s relevant to a relatively small portion of your financial choices each month. The vast majority of my spending is just the stuff that keeps me (or my family) alive—like our godforsaken PG&E electric bill that charges 52 cents per kWh (jail!) or biweekly bags of groceries. I tallied our April spending to see how much of it was purely discretionary—like buying books, getting haircuts, paying for streaming services, or going to restaurants. The total was 11%. The other 89% of our outgoing funds went to things like car insurance, medication, utilities—stuff I certainly value, but almost by default. I didn’t have to think very hard about whether or not I would pay for trash pickup or abide by the state of California’s laws around vehicular liability.

If you, like me, find yourself flinching with every purchase or undermining your own joy in even the smallest of indulgences lest they shave $32 off your net worth, is your metaphoric “cheat meal” really having the desired effect? Even if your results are rapid wealth accumulation, is relating to money in that way healthy? After all, you can have a really high net worth and a bad relationship with money at the same time.

I wonder if a better balance might be striving for an attitude that doesn’t analyze every insertion of the chip; maybe a personalized threshold below which you decide not to second-guess your desires. My friend (and COO of Ritholtz Wealth Management) Nick Maggiulli recommends .01% of your net worth—for example, if your net worth is $250,000, it’s a waste of time to think twice about any purchase that costs less than $25.

But what I think I’m really looking for is a broader orientation for relating to money that’s prosocial, playful, and generative, as opposed to operating from a defensive crouch. I want to build the muscle of knowing exactly how money can deliver the highest and best use in each moment—even when the highest and best use is ignoring it altogether.

Tonight, I ordered a $31 to-go order of trash sushi (read: deep-fried and stuffed with cream cheese). As I drove home eager to eat it while watching Sex and the City reruns away from other diners who may judge my inability to deftly operate chopsticks like the grungy little couch gremlin I am, I felt a pang of guilt about my purchase. Carrie voice: I couldn’t help but wonder, do I really value takeout, or could this money have been better allocated?

Clearly, I still have some work to do.

Read the full version online.

Fun Finds
Sunglasses

It’s easy to justify a Porsche when you can amortize the purchase over a million miles. This story is dripping with precious “dad who likes to tinker in the garage” energy, but more broadly, I find myself drawn to the idea of “going big” on high-value purchases, then taking meticulous care of your belongings so they last. (XOXO, a first-time Porsche owner.)

Woof, this is a truly heartbreaking read, but a worthwhile one. The author, who grew up in (and ultimately escaped) a poor, rural American town, reflects on the other trajectory her life could’ve taken, using her friend Darci as a tragic foil. While I’m bothered by how I imagine Darci must feel reading this as the cautionary tale in the writer’s case study, the story captures how razor-thin the line is between one life path and a radically different one in places like Clinton, Arkansas.

Map it out: Buying a new car or putting a down payment on a house doesn’t have to be stressful. Domain Money can help build you a clear, actionable roadmap to your goals. Start planning.*

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Written by Katie Gatti

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